The tastes and preferences of consumers are constantly adapting and exploring. Therein lies the biggest opportunity for new players looking to debut in the market and perhaps one of the biggest threats to household players that have held onto their market shares. Factoring in the highly consumer-sensitive nature of this industry, our extensive market mapping and targeting capabilities could help you deliver to the very needs of your audience.
When Emerald Group & The Strategy Boutique was hired by an Asian FMCG giant to advise on the launch of a new beverage product, our consultants undertook a robust market landscaping to narrow down on the target market for the product. Here were the findings from our primary research: Product Launch of an Aerated Beverage (link)