Entry of Indian Businesses into the Equatorial Guinea economy
The Republic of Equatorial Guinea is one of the upcoming economies being integrated in the global market as an upper middle-income economy with favourable conditions for business. Our firm was brought on board to perform a market study and prepare a database of importers/distributors of products of multiple sectors of the economy.
- Conduct an exhaustive market study of the Equatorial economy
Our analysts and consultants performed a deep dive into the economy to identify opportunities, constraints and challenges for importers/distributors in Equatorial Guinea across sectors, with a focus on understanding the current market size, trends and patterns, future forecasts and identification of challenges.
- Mapping and surveying of various sectors
Analysing the current market trends across sectors in the EG Economy as specified by the Embassy of India, Malabo, to understand their potential for growth. These sectors include- Textiles & handicrafts (cotton, wool, silk, jute: apparel/cloth), Pharmaceuticals, Agricultural, Food and non-alcoholic beverages, Engineering goods and Infrastructure and building.
- In-depth analysis and review of sectors in the Equatorial economy
The data thus collected by way of primary research (structured interviews, semi structured interviews, focus groups, etc) and desk review research by our team was then qualitatively analysed by us. We also designed comprehensive surveys for the stakeholders to develop a better understanding of the trade potential between the local companies of Equatorial Guinea and India.
Our approach and extensive market study allowed us to find the strengths, weaknesses and opportunities as well as challenges one may face when entering the markets across various sectors in this region.
We provided a detailed database of local companies dealing with or importing products of sectors, as requested by the Embassy. Such databases included information such as name and address of company, name and designation of the focal person, email IDs and mobile numbers for several companies.
The detailed macroeconomic analysis as well as sectoral overview allowed the Indian Government to assess the possibilities and potential of a developing economy of Equatorial Guinea.
The Way Forward
The EG Economy provides a great opportunity for India, which has always been on the forefront of innovations, to build better trade relationships with the country across various sectors and seek strong, mutually beneficial business opportunities.