Feasibility for introducing ready to go reagents for a Major Healthcare Firm across key global markets
A major healthcare firm was considering making some sizeable investments in launching ready to go reagents to transform the process of blood sample collection and analyses. Emerald was hired to explore the potential of such reagents for various end use cases like forensics, border control, disease diagnosis and prevention, weather and climate forecasting, among other applications.
Getting to the root
Emerald conducted an extensive primary research among 200 key stakeholders from national security agencies (including border control), airports and aviation firms, hospitals and diagnostic centers, immigration bureaus, and weather forecasting agencies.
Analyzing the Findings and Planning a roll out
These findings were coupled with advanced discussions with key stakeholders within the firm, an elaborate and extensive profiling of competitor products and extensive secondary research. Analytics and frameworks were used to determine products and end use cases in which our client would have a direct competitive advantage, so as to achieve a phased roll-out.
Emerald experts provided a Go-to Market Strategy to ensure a staggered product roll-out covering the most pressing and profitable end use scenarios, followed by scenarios where they would come up against strong incumbents. An analysis of competitor products ensured adequate product differentiation and perceived benefits of our client products, over the competition.
Leading with powerful success metrics
The study took over 4 months, and virtually all our recommendations were implemented by the client. The client currently either has a monopoly or to say, a very strong competitive advantage over its competitors in 14 out of the 19 applications they have ventured into, across 6 continents. Their customers include major regional, national and local governments and semi government agencies, and large private entities.
Sustainable, Soaring Growth Rates
They comfortably beat their own growth forecasts for this business, and even in times of global pandemics, it remains a major cash cow for them.
5-Year Growth Rate
Euros 1.5 billion
Total End Use Cases Serviced
The Way Forward
A successful engagement always leaves the door open for more engagements, and this has indeed been the story here. We continue to work with this client on some of their other global projects and maintain a strong relationship with them.